After months of hard work, the plans for your dream startup business are laid out and ready to become a reality. You have contacted many investors and are anxiously awaiting a response to your email. But, nothing happens. You are simply being ignored.
Don’t despair. An active investor with Dollars to spend is in DEMAND. Their inboxes are filled with hundreds of emails, many of which never get read.
Your email arrives with hundreds of others all vying for attention. You are competing in a cut-throat environment and you don’t want your email to end up in the electronic bin.
So, how do you stand out and get a response? That is the goal – Once you have a response, you can start a conversation, and a conversation can lead to you realizing your dreams.
Read on for our simple step-by-step plan on how to write an effective investor email that will get a response.
FOLLOW THIS STEP-BY-STEP PLAN
Step 1 – Tell them exactly what your startup does
Dive right into the main issue. Don’t waste your first paragraph on unimportant introductions about who you are. The opening line has to grab attention and you have only a few seconds to do it.
Introduce yourself by name and get straight into what your business does. In this way, an investor will immediately know whether this market is one that interests them.
Here is an example
Hi, I am Emma from Sweet Treats. My business specializes in designing, baking, and decorating personalized cakes for private or business events.
Here is another
Hi, I am Mark from All-Things Lights. My business is focused on lighting solutions for home and office environments.
Don’t add fluff or waft on about how great you are and how you are going to change the world. These statements put investors off more often than not.
Step 2 – Describe the problem that your company is solving
Successful businesses thrive because they address a need in the market. People will come to you knowing that your skills will solve their problem, make their lives easier, save them money, or achieve a goal.
Clearly state how your business solves a problem in the market.
Emma could say
My clients struggle to find ready-made cakes that express what they want. They are looking for unique insta-worthy designer cakes that will wow their guests.
Mark could say
My clients often need a range of lighting solutions and I offer a complete analysis with recommended products that fit in with their décor themes and budget.
Step 3 – Make the investor feel motivated to become part of this
In theory, investors can put money into any type of venture. So, why would they want to get involved in yours? A lot has to do with the emotion of the dream. Certain types of ventures will appeal more than others.
You certainly won’t have control over all of this. An investor with a background in raising horses may not be interested in baking cakes. This is the opportunity to grab attention and drive your dream home.
Talk concisely about
– Your current situation
– What your goals are
– What your market potential is
Emma could say
I am currently baking with 2 employees but I have to turn business away. I need another 2 bakers to easily triple my output.
Your investor can imagine a large thriving business with many employees making sensational cakes.
Step 4 – Tell the investor what you need
Don’t beat around the bush. Tell the investor directly
– How much funding you need
– How the loan could be repaid
Step 5 – Attach your pitch deck
Every startup should have a professional pitch deck that answers many of the questions an investor may have. Attach yours to the email so that it is readily available.
Step 6 – Monitor via the user profile
Check the performance of your email by monitoring your user profile. All the stats you need will be there for you to assess daily and help you improve your response rate.